Staging & Design Network, abbreviated to "SDN"

Staging & Design Network created the first shared Rental Pool for Home Furnishings in the marketplace. Our members earn income renting and selling home decor.

  • Stage $1M in TTM Revenue
  • Industry Software
  • Location Kirkland, WA, USA
  • Currency USD
  • Founded January 2012
  • Employees 13
  • Incorporation Type C-corp
  • Website

Company Summary

Staging & Design Network has created the first shared Rental Pool of home furnishings in the marketplace. Our technology enables 1000's of members to co-mingle home furnishings inventory on rental orders where multiple owners earn rental and/or sales income.

In our simplest form we are a technology, supply-chain and logistics solution for sharing member owned inventory. We offer a shared Rental Pool, Resale Gallery, Service Directory and Design Center. Our members BUY, RENT and SELL their home furnishings inventory through our network.

On a micro level Stagers struggle with sourcing home furnishings on a short term basis for multiple staging projects. On a macro level the industry wide solution is to share resources such as storage, inventory, logistics support, rental inventory and products to sell. However, it’s a difficult if not impossible to share inventory without software to track expenses and disburse payment to multiple owners for all of these services.

We are often described as the Amazon for rentals. We’ve developed technology to market member owned inventory, track co-mingled assets, and disburse income to, owners. New stagers can start stager with zero capital investment renting from Stagers who want to generate income from their investment. By sharing inventory each member now has access to 1000's of unique pieces suitable for homes of any style or price point.

Revenue Model
Major revenue streams:
60% of all member owned rental income.
100% of all SDN owned rental income.
40% of all member owned resale income.
77% gm on New product sales (Members receive 10-30% discount off retail) Value Added Services
Storage Fees - $1.95/mo for each item in our system (half the cost of public storage).
Membership dues: 2 levels.
Delivery fees $120 each way.
Design Services.


  • 967d2efb b58d 4f91 8d1a 285dcc166778
    CEO, Founder

    Tricia Tomlinson, Founder & CEO is a well-known leader in both the staging and real estate industries. She's owned several successful real estate related companies, a mortgage bank with 5 locations, and is actively involved in leadership roles within various related organizations including the Real Estate Staging Association as the Washington State President, Women’s Council of Realtors and Women Presidents Organization.

  • 50780646 8fa3 451f 9fa1 ecc5f3f515ee
    VP Co-Founder

    Sharon is a serial entrepreneur and natural leader who brings many years of experience as a successful business owner with an amazing skill for fostering culture, building collaborative relationships and pushing projects forward.

  • 47bb28d6 e926 4695 bc9f 008334a3ed73
    Technology Partner

    YUXI Pacific, a world class development company is our technology partner and and investor in Staging & Design Network.

  • Experienced in high-growth start-ups and technology companies, Dave's 20+ years of financial and operations experience in both the public and private sector are a key addition to SDN's senior management team. Dave has worked for McCaw Cellular, AT&T Wireless, Grant Thornton International CPA's and OnPR Public Relations in a variety of Financial, Operations and M&A roles.

  • Default avatar
    Doug Seven

    Within the Developer Experiences I've been tasked with identifying epic challenges and delivering solutions that operate at the highest scale. I've executed from the position of partnering on software development projects with rising startups or innovation labs within the Fortune 500. Basically, I've lead teams with the philosophy that if we’re told it can’t be done...and it feels epic...we’ll probably figure out how to do it.


  • Default avatar
    Mike Swartz
    DIrector of Operational Excellence Amazon, 10 years GM QVC, 9 years
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    Richard von Resen
    Business Analyst CFO Clarity Frazier Capital GP
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    Tracy Yamane
    COO Mud Bay Grainery
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    Lisbeth McNabb
    Default avatar
    Jolene Anderson
    Default avatar
    Villette olan

Previous Investors

  • Default avatar
    Management, Yuxi Pacific, Brendon Perero
    Default avatar
    Ron Sher
    Sher Partners
    C4b36879 bef0 4d47 a1b4 27017e1abac5
    Director of Technology Expedia
  • 967d2efb b58d 4f91 8d1a 285dcc166778
    Founder & CEO
    Default avatar
    Sharon Rowley
    Vice President