Providing a service to connect racers with potential sponsors, while giving race tracks and racing series' the chance to do the same.
For Racers- Providing the average racer the ability to establish a connection and relationship with local, regional and national businesses. (To give them an affordable, easy to use way to market themselves)
For Businesses- to streamline their sponsorship program, so they only have to go to one website to review sponsorship opportunities. Additionally, providing the businesses with a way of directly tracking their partnerships with racers/tracks