The novelty of getting content via mobile has its limits, frankly, I get bored of just my own device - what are others around me looking at?
It only takes one person to enjoy the internet, but Spawnscreen requires a crowd, the bigger the better. This app pushes content out to other devices, devices that belong to your friends, but (here's the good part) also to other unknown persons. It's OK, don't worry, the recipient wants their phone to be temporarily driven by others. Afterall, if you're a large Spawner, you've got to be interesting, so I go along with it. Advertisers rejoice!