Smári, Inc. is the creator of Kaffi, a line of delicious high protein, functional coffee drinks.
Smári, Inc. was founded by Icelander, Smári Ásmundsson. We launched Kaffi, a delicious functional coffee beverage in summer of 2019. We quickly gained placement in over 800 retail locations, proving excellent product / market fit. With the onset of the pandemic, we pivoted quickly to a DTC and Amazon based strategy, and once we had sold all of our inventory, we reformulated Kaffi as a shelf stable beverage with much improved margins.