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Smári, Inc.

Smári, Inc. is the creator of Kaffi, a line of delicious high protein, functional coffee drinks.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Petaluma, CA, USA
  • Currency USD
  • Founded January 2013
  • Employees 1
  • Incorporation Type C-corp
  • Website

Company Summary

Smári, Inc. was founded by Icelander, Smári Ásmundsson. We launched Kaffi, a delicious functional coffee beverage in summer of 2019. We quickly gained placement in over 800 retail locations, proving excellent product / market fit. With the onset of the pandemic, we pivoted quickly to a DTC and Amazon based strategy, and once we had sold all of our inventory, we reformulated Kaffi as a shelf stable beverage with much improved margins.