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Simply Eight LLC

You don’t have to be a chemist to understand Simply Eight's Junkless foods - each made with ingredients you know and trust and ones you can actually pronounce.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Kalamazoo, MI, USA
  • Currency USD
  • Founded January 2010
  • Employees 4
  • Website

Company Summary

We offer an alternative to Moms who are concerned with all of the “junk” found in today’s highly processed foods and are unsure whether the foods found in grocery stores are good for their families. This is part of a growing trend away from processed foods and away from ingredient labels that read like a chemistry experiment. Moms are demanding “clean labels” and ingredient transparency and Simply Eight answers the call.


  • Larry has 20 years’ experience in the food business including serving as CFO of Kellogg’s US Retail Cereal and Pop-Tart businesses and, prior to that, of its Latin American Region. Before joining Kellogg, Larry launched and successfully built his own CPA practice where he assisted numerous small businesses through startup and growth. He has a bachelor’s degree from Pace University in NY and an MBA from New York University.

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    VP of Sales

    Jim has 30 years of experience in the food business. 18 of those years were with Spartan Stores in various capacities from buyer to strategic business development. Six years were with Acosta Sales and Marketing (a leading national sales & marketing agency), most recently as Senior Vice President and Team Leader for Acosta's Meijer team. Jim is a native of Plainwell, MI and holds a Bachelor of Science degree from Western Michigan University.

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    Founder & President

    Ernie's expertise is in marketing and innovation. He spent over 12 years at Kellogg where he led the process to create and launch new foods. He also spent several years with the Slim-Fast Foods Company - a highly entrepreneurial organization - and L&F Products – the makers of Lysol Disinfectant products. Ernie has a MBA from York University Schulich School of Business in Toronto, Canada and a BA from University of Western Ontario, Canada.

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    Director of Operations & Social Media

    Sheri has over 10 years tactical and strategic Purchasing & Sourcing experience including New Product Introductions with US Food Service, Zimmer, Continental International and Global E-Procure. Sheri is also Simply Eight’s key social media content driver and a consumer demo powerhouse.

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    Jeff Grogg
    VP of Reasearch & Development

    Jeff has over 20 years experience in a variety of areas in Research and Development. He worked on mainline Kellogg and Kashi (including Bear Naked and Stretched Island) businesses. Jeff also led the R&D team for Kellogg’s Health and Wellness business, launching Special K2O protein waters, bars and shakes.

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    Phil Straniero
    VP of Trade

    Phil spent over 30 years with the Kellogg Company where he held a variety of executive positions including Vice President of Trade Marketing and Vice President of Customer and Sales Development. He has a wide variety of experience in field sales management, trade promotion strategy development and channel sales development. Phil is also the Executive-In-Residence at the Western Michigan University Food and Consumer Packaged Goods Marketing progr