Seedrs is an online platform for direct investing in startups. Think Prosper or Zopa with equity or Kickstarter with returns.
Seedrs will provide a platform for entrepreneurs to raise capital from friends, family and the crowds, and for individuals to invest small amounts of money in the equity of startups they choose.
We plan to launch in the UK in early 2012 after receiving FSA authorisation. We'll expand to the rest of the EU by 2013 and to the U.S. as soon as current legislative reforms are enacted.