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An online community where influential individuals meet and prescribe products, services and events in an organized way, ultimately monetized

  • Stage Product In Development
  • Industry Internet / Web Services
  • Location New York City, NY, USA
  • Currency EUR
  • Founded March 2012
  • Employees 10
  • Website

Company Summary

Samys prescribe new or existing products, services and events. Samys also create valuable content like posts, photos, music playlists or video. Each of these items is structured around 7 passions or “topics” and intended to be readily buyable or bookable through the site. Fees collected from these transactions and advertising are shared among its prescriptors and the social projects these ones select from a predefined list.


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    Jorge Lana
    Country Manager USA

    Country Manager USA and International Business Development: His main functions are the design, management and coordination of the launch strategy in USA. He holds a degree in Business administration in University of Navarre/IESE BS and master in marketing at University of Buckhingam. He worked (2 years) at Unibail as strategic marketing and leasing analyst and in Remtech, Paris, New York (1 year) as International Business Development Manager.

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    Juan Sanchez-Herrera

    CEO - Full time in SamyRoad from May. His principal duties are the strategy and the development. He holds a degree in Business Administration in Icade university. He worked for Procter & Gamble (1 year & half) and L'oreal (1 year & half) as brand manager and product design (+Ix.124 vs spya in Haircare sales and 6% value share after 5 months from launch).

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    Marta Nicolas
    Marketing Manager

    Full time en SamyRoad from May. Her main duties are the design of the marketing plan and content coordination. She holds a degree in International Business Administration (ICADE and North Eastern University) She worked at Lehman Brothers (1 year) and L’Oréal (3 years) as Brand Manager

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    Patricia Ratia

    Working full time in SamyRoad from May. Her main duties are financial control and reporting. She holds a degree in Business Administration (ICADE university) and Master in Accounting by Deloitte-Icade. She worked at Deloitte (3 years) as project leader in the Products & Service industry.

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    Moises Macia

    Moises was working as Senior Software Developer at IdeaUp before joining SamyRoad as Chief Technical Officer. He is specialized in PHP ecosystem, with more than 10 years of expertise writing, refactoring and customizing plain PHP or framework based applications. Specialties Quality and reilable software development on languages such as PHP (Symfony 1 & 2), C++, C, Java and Javascript.

Previous Investors

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    Jesús Olmos - Member & Head of European Infrastructure (KKR)
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    Alvaro Prieto - Head of Business Development FON (ex-Mckinsey)
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    Agustin Cuenca - CEO and founder ASP GEMS S.L.