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Rouler uses bicycling to create healthy, life-changing experiences for people.

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location New Orleans, LA, USA
  • Currency USD
  • Founded August 2012
  • Employees 1
  • Website

Company Summary

Rouler believes in the lifetime value of close relationships with our clients. You're just as likely to find us on the road leading a group ride or working closely with a fitting client or spending time explaining a mechanical nuance on a service call. We believe this slower, more intimate approach gains us trust with our audience who are not only health-conscious folks, but also willing to invest time and money in this sport that we all love.


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    Weston Michael McWhorter
    Founder / Creative Director

    I am a multi-disciplinary design, branding and marketing professional with over 15 years experience in crafting smart, effective solutions for a wide variety of clients -- from independent artists to international government agencies.

    I've been a passionate participant in the sport of cycling for nearly 30 years, and Rouler is the perfect marriage of my love of great design and my love of this wonderfully exciting sport.


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    Ericksen, Krentel, LaPorte, LLC