To establish my line of wine, Redhead, as a national success. This red wine appeals to consumers regarding its flavor and aesthetics.
A winery that produces enough product to supply the demand in retail stores and distribution companies. Redhead is a sweet and spicy California Zinfandel and Chilean Carmenere blend that targets consumers who like sweet wine. I plan on having this wine become a national success. My customers value my product on taste, aesthetics and consistency.