Encourage teenage girls to pursue math/science through fashion and school supplies. It's cool to be Pretty Nerdy...it's cool to be smart!
Promote math and science to teenage girls through fashion and school products. Our company wants to eliminate the stigma associated with being a smart girl...especially in the subjects of math and science. We want to spread the word that "It's cool to be smart!". We will encourage female students to pursue career fields in math/science...which will ensure employability and higher salaries than typical female jobs. It's cool to be Pretty Nerdy