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Anchored in Pictures: The first SaaS for visual project communications

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location Berkeley, CA, USA
  • Currency USD
  • Founded April 2010
  • Employees 2
  • Incorporation Type C-corp
  • Website ponga.com

Company Summary

By anchoring conversations in pictures, Ponga addresses the visual project communications challenge for designers, builders, and other pros. Pictures become specific and actionable. Comments, web-fueled content, and apps provide contextual detail — a little like Google Docs, using pictures. Ponga is pre-launch with revenue and pilot customers in design and construction, their first segment in a SaaS opportunity valued at $5.2B/year.


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    Co-Founder & CEO

    Barbara is a startup veteran after over a decade at each of two networking pioneers Farallon/Netopia and Zhone. She joined each in their tumultuous early days to take an active role product management, marketing and engineering organizations. She stayed at each company while the companies grew to over $100M annual run rates and benefitted from their IPOs (FRLN/’96 (later NTPA), ZHNE/’03).

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    Co-Founder & CTO

    With over 20 years managing his own web and application development firm, Alexander has evolved into an executive with a mixture of skills in analysis, strategy, design, engineering, and operations. Alex’s commitment to agile product design & development and his technical leadership skills have endowed Ponga with its elegant design and the vision for a forward-thinking integration into modern web technologies.


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