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Oogababy is the Instagram for parents. It aims to help 21 million new parents every year tell great stories about their children.

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location Sydney, NSW, Australia
  • Currency USD
  • Founded August 2011
  • Employees 7
  • Website

Company Summary

Oogababy provides parents with an intuitive, easily accessible and smart utility to help parents capture and share great “stories” about their children and track and predict growth and development. Oogababy is revolutionizing the way parents capture and journalize precious baby moments. Oogababy is revolutionizing the insights parents can get to easily understand how their children are growing and developing and what to expect in the future.


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    Gunnar Kristoffer Wold
    Founder & CEO

    Gunnar is passionate about making useful services with online value. He came up with the idea for oogababy while waiting impatiently for his first child. Gunnar has extensive experience in software development, project management and management consulting. At oogababy, Gunnar manages the daily operations and product development. He holds a M.Sc. in Computer Science and an MBA in Management of Technology.

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    Klaus Damlien
    Head of customer development

    Klaus is passionate about marketing and creating happy customers. His mission is to help our customers understand why oogababy is awesome. Klaus spent most of his career in marketing, branding, communications and fundraising alongside raising two beautiful daughters. Klaus holds a M.Sc. in Marketing and degrees in Political Science and Strategy and Management.

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    Sofia Dubinsky
    General counsel

    Sofia is passionate about creating value through commercial legal solutions. She is in charge of securing the rights of all parties involved with oogababy. Sofia is a lawyer specializing in M&A, technology, patents, trademarks, copyright and competition law. She is also a mother of a beautiful girl. Sofia holds a Bachelor of Law and Commerce.


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    Sofia Dubinsky

Previous Investors

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    The founders and 6 angel investors