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We help banks and credit unions grow by providing them with powerful marketing automation and customer relationship software.

  • Stage Full Product Ready
  • Industry Financial Services
  • Location Louisville, KY, US
  • Currency USD
  • Founded May 2014
  • Employees 5
  • Website onovativebanking.com

Company Summary

Banks and credit unions have an abundance of customer data already present in their current software systems. The problem is, that data isn’t easily actionable or extractable when they want to use it to communicate with customers. Core iQ connects to those systems in a secure manner to extract customer data. It then connects to our cloud to enable automatic communication and cross-selling through email, SMS text, direct mail, and other channels.


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    Prior to founding Onovative, Michael served as an Owner and VP of Strategy at Chapman Kelly. Before Chapman Kelly’s acquisition in 2010, Inc. Magazine listed it as the 17th fastest growing private company within the insurance industry. Michael’s work in marketing and business strategy has been featured in best-selling marketing textbooks, national marketing publications, and conferences.

  • Clay turner 400x400

    Clay established his career in 1995 as a CRM software architect. His efforts quickly gained the endorsement of GMAC in 1996, and by 2002, Clay oversaw much of the multimillion-dollar national concern he founded. As VP of Information Technology at Ecuity, Clay led the design and implementation of Reverse Auction and Supply Chain solu- tions for municipal government. This remains the product foundation of eBridge Global, a 2010 Inc. 500 company.