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New Soda Limited

Disruptive play into an existing market. In first 18 months sold 100k+ pcs in 30 countries with early stage revenues of over £250k at 52% GP

  • Stage $500K in TTM Revenue
  • Industry Consumer Products
  • Location Henley-on-Thames, England, GB
  • Currency GBP
  • Founded May 2011
  • Employees 1
  • Website

Company Summary

A fast and simple growth opportunity. Design and make innovative kitchen gadgets sold exclusively through distributors in 30 countries. First product - Sinkstation on sale and generating revenues - design & development costs recovered. Growth plan to design and make more items and sell them through the existing distributor network;12 prominent international distributors and a long list of new designs to develop.


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    Damon Meredith
    Founder & Managing Director (FT)

    An inventor at heart but also a keen cook. He has developed a formidable product ideas road-map. Trained as a photographer and worked for titles including The Sunday Times, The Observer Magazine and Time Out photographing celebrities. 7 years inter-personal and production experience working as a Film Location Scout and ‘Location Manager’.This high-pressure role has instilled a real culture of excellence and delivery. Damon does not give up easily

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    Andrew Thornton
    Product Development (PT)

    Damon has the product ideas Andrew works out how to make them. He has a vast network of contacts and factories developed over 25 years in kitchenwares. Ex Director of New Product Dev at DKB Household UK. Head of Design & Product Dev at William Levene and also Head of Design & Product Dev at Cole & Mason. Andrew was the inventor and creative lead for Jamie Oliver’s ‘Flavour Shaker’. One of the bestselling UK kitchen gadgets of all time.

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    Peter Battersby
    Business Development Advisor (PT)

    Probably the best known name in UK housewares. He was one of the first to introduce Asian cookware, including Woks, to the UK The founder of the multi-£m turnover international brand ‘Typhoon'. Eventually acquired by The Rayware Group. Strong network of sales contacts especially overseas.Thorough understanding of selling in the US and important contacts within the American ‘repping groups’ and order fulfilment warehouses.

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    Matthew Bell
    Finance (PT)

    Co-founder of New Soda. Previously CFO of a fast-growth telecoms company where he oversaw expansion from 5 to over 200 staff in 5 years. He was instrumental in a number of financing deals to accommodate the company’s ongoing growth and capitalisation. He now has his own accountancy practice advsing firms including 2 Fast Track Tech 100 companies. Currently a passive investor and not directly involved in the business.