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New Attitude

New Attitude has developed a superior novel external breast prosthesis that comfortably restores the appearance of women after a mastectomy.

  • Stage Full Product Ready
  • Industry Medical Devices and Equipment
  • Location United States
  • Currency USD
  • Founded February 2004
  • Employees 1
  • Website

Company Summary

Every year, tens of thousands of women in North America have a breast removed because of cancer and the majority of women choose to use an external breast prosthesis. Women today are still offered premade prostheses that are heavy, poor fitting and uncomfortable prostheses that do not restore symmetry. New Attitude has developed a comfortable customized breast prosthesis that solves all the problems women have with present day breast prostheses.


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    Irene R. Healey

    Irene Healey is a Certified Clinical Anaplastologist with 20 years of experience developing and manufacturing various life like functional facial and body prostheses. She has extensive clinical experience working directly with cancer patients and has the research skills and technical “know how” to develop novel external prosthetic devices. Ms. Healey developed the material and manufacturing process for the New Attitude external breast prosthesis.

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    James T. Hind

    As a former president of a public company, and general manager and director of the Canadian subsidiary of a Fortune 500 company, Mr. Hind brings over 25 years experience in administration, sales & marketing and general management. Mr. Hind's interest in New Attitude is to oversee its growth to become a multi-million dollar business by providing management support for day-to-day operations, strategic planning, and financial oversight.


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    Burns Levinson, Boston, MA and Weir Foulds, Toronto, Canada
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    Mark T Serbinski CPA, Chicago, IL and Gary Milley CGA, Toronto, Canada

Previous Investors

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    Canada Scientific Research and Experimental Development Tax Credits
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    National Research Council Canada's Industrial Research Assistance Program