Zoe Crafton worked in retail at companies such as Target and Apple Inc. for five years where she excelled in sales and training development. She has a mastery of marketing and technology that she has self-taught over the last ten years and plans to implement heavily in her work at Natural 20 Game Shop. She also worked as an operations manager and customer service trainer for an arcade and redemption center for two years.

James Crafton worked in a small business retail shop for three years prior to working in corporate retail for another two years where he managed inventory, planograms, and store financials. He then was an operations manager for an arcade and redemption center for two more years where he dealt with similar tasks expected for Natural 20 Game Shop.

Jarrod Lawson has worked in customer service positions for 14+ years. He maintained and ran a property where he was in charge of maintenance, operations, and financials for almost two years. He has also excels in customer interaction when dealing with difficult problems. He independently has been an avid adventure game player for 20+ years and has an extensive knowledge of all types of tabletop games, miniature war-games, and CCGs.