Problem: People in big cities want grocery delivery right now, not in 4 hours (like Instacart), or next day (like FreshDirect).

Solution: Online Grocery delivery in 15 minutes by partnering with thousand of mom-and-pop urban small grocery stores (a.k.a. bodegas). These stores have their own "delivery boys." My Bodega Online provides the technology to connect buyers with merchants to manage delivery.