The first platform for product placement in mobile and social games.
Gaming is the number one activity on mobile, making it one of the most strategically important segments of the Attention Economy. But gamers are even more "banner blind" than web surfers.In-game product placement is the Holy Grail of digital advertising; it delivers ad units that people actually see, interact with, remember, and like. But such deals have always involved lots of one-off development work. Until now.