Default company panoramic image


The first platform for product placement in mobile and social games.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Mountain View, CA, USA
  • Currency USD
  • Founded May 2011
  • Employees 8
  • Website

Company Summary

Gaming is the number one activity on mobile, making it one of the most strategically important segments of the Attention Economy. But gamers are even more "banner blind" than web surfers.In-game product placement is the Holy Grail of digital advertising; it delivers ad units that people actually see, interact with, remember, and like. But such deals have always involved lots of one-off development work. Until now.


  • Default avatar
    Blake Commagere
    Founder and CEO

    Blake pioneered the social gaming category by creating Zombies and Vampires on Facebook, games that reached over 50 million players. Blake was also a key member of the team that created "Causes on Facebook" which has raised over $20 million for charities. Blake was founder/CTO at Ohai, a company creating a Flash MMOG, co-founder at Mogad, lead engineer at Causes (Facebook Causes), senior engineer at Plaxo and founding engineer of BuildForge.

  • Default avatar
    John McCrea

    Web entrepreneur since 1994. John was the driving force behind the first website sponsorship deal. At Silicon Graphics, he was the intrapreneur behind the first web server business and first web authoring tools business. At Affinia, he helped create the first cost-per-click ad network in 1999. Most recently, John helped re-invent Plaxo, leading to its $150 million acquisition by Comcast, where he launched the social TV startup, Tunerfish.


  • Default avatar
    Perkins Coie
    Default avatar
    Burr Pilger Mayer

Previous Investors

  • Default avatar
    Google Ventures
    Default avatar
    Andreessen Horowitz
    Default avatar
    500 Startups