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Casa Tequila Ultra Group LLC

Casa Tequila Ultra Group manufactures, markets and sells 12 flavors of ultra premium fruit-infused tequila under the brand name Mayakoba.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location San Jose, CA, USA
  • Currency USD
  • Founded January 2007
  • Employees 6
  • Website

Company Summary

Mayakoba is unique-- most varieties are made by infusing high-quality tequila with real fruit purée. This is not another "me-too" tequila product-- there are no other products on the market like it. The Company already has manufacturing capacity in Mexico, where Mayakoba is a best-seller. We now plan to make an aggressive entry into the U.S., targeting the ultra-premium tequila market and intend to become the first dominant brand in this segment.


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    Javier Hernandez
    President, Casa Tequileria Ultra (Mexico)

    A native of Guadalajara, Jalisco, México, Javier Hernandez graduated from the prestigious institution Tecnologico de Monterrey, with a degree in International Commerce.
    In 2007 Javier Hernanez founded Casa Tequilera Ultra, his own Premium Tequila Factory, that features significantly innovative products specifically designed for the international Tequila market, such as the ‘all infused tequila’ and the ‘tequila cream’, both Mayakoba’s varieties.

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    Jose Hererra
    President, Casa Tequila Ultra Group LLC (USA)

    Jose was born in California and raised in Guadalajara and Graduated from Humboldt State University in 1998 with a BS in Graphic/Video Communication, with a minor in film. In 2001, with all his experience in the entertainment and television industry, he started a marketing and communications company called MiO Productions. Today, Jose produces, directs, and successfully runs his company in San Jose, CA.

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    Bart Marchioni
    Vice President, Marketing (USA)

    Bart is an entrepreneur with many 20 years of experience starting new businesses and developing marketing programs for both startups and Fortune500 companies alike.
    Bart is excited to join the team at Casa Tequila Ultra Group to help launch Mayakoba in the United States.