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LoveThatFit is a virtual fit technology that enables shoppers to try-on clothes and see actual look, fit & size instore or online.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Charlottesville, VA, US
  • Currency USD
  • Founded January 2012
  • Employees 5
  • Website

Company Summary

LoveThatFit™ (LTF) addresses a classic dilemma in online shopping: buying clothes that fit. Our technology lets shoppers try on clothing virtually in-store and online—all from uploading a full-body image. Via any computer or mobile device, shoppers can see the fit of a garment and even share their choices with friends. LTF is being piloted with retailers like The Dessy Group and is set to revolutionize the $60 billion online apparel market.


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    Gina is an entrepreneur with proven results. A professional equestrian at 18, she turned her success in the ring (she made it to the Olympic trials) into business. She bought & sold horses internationally, generating $500k in revenue on profit margins often approaching 80%. While earning her BA from UM, she purchased her 2nd business, a boutique fitness center. She had a quick turnaround, tripling sales & reselling the business in 18 months.

  • James Walker is a technological visionary. His success include Senior Services Architect at StatusNet Director, Director of Education at Lullabot, Co-Founder/Lead Developer at Bryght and Director of Technology at x2idea corporation.

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    Fit Expert

    Design leader with broad multi-category design and development experience and expertise in accessories, textile prints, sportswear and strategic brand development.

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    Director of Brand Management and Sales

    A successful sales and account manager with 10 plus years experience, transforming customer relations to that of valued business partners.

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    Experience in assisting at Fishbeck Gallery & Studio. Event planning experience in over 10 events.


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    Woods Roger
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    Keith A. Skinner, CPA, PC

Previous Investors

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    Ginman Group LLC
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    Covenant Capital
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    Jeep Newman