Default company panoramic image


When you touch your money, we'll change the world. Liquid creates mobile applications that allow you to use money wisdom in a natural way.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Dallas, TX, USA
  • Currency USD
  • Employees 3
  • Website

Company Summary

At Liquid our mission is to simplify money and take control of life choices. Our mobile apps leverage U.S. Patent No. 7,398,236, issued in 2008.

Personal finance companies of today fail to connect with their users and make real change. We’re going to be the touch interface for money and we’ve created a movement around community, technology, and education. Our customers include young mobile users with a freemium model.


  • Default avatar
    Max Jaffe

    Max Jaffe, CPA, graduated from UVA. He began his career in 1981 at PriceWaterhouseCoopers, and in that same year developed a personal budgeting system he has personally used ever since. Due to that system, has never paid a dime of credit card interest. He was Treasurer for 15 years for MEPC, a large commercial real estate developer. Max speaks on personal finances. He has conducted hundreds of workshops for a long list of Fortune 500 companies.

  • Default avatar
    Ben Morrow

    Ben is a longtime starter. He started a lawn care service (Morrow Lawns), a web development shop (ViVX Design), a green technology company (GreenGrid), and a cyber security firm (5th Fleet). During university, he competed in 12 international business plan competitions during which he engaged a myriad of investors and entrepreneurs. Ben loves mentoring the next generation of entrepreneurs. When he’s not doing that you can find him playing golf.


  • Default avatar
    David Rex