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Life Equals

Life Equals is a progressive wellness brand focused on fixing the American Diet of Millennial consumers and their families.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Roeland Park, KS, US
  • Currency USD
  • Founded June 2011
  • Employees 6
  • Incorporation Type LLC
  • Website

Company Summary

Life Equals® is a progressive wellness brand and inventors of Balance the Superfood Shot® - the first Superfood Shot® on the market that provides 1/2 your daily requirements of fruits & vegetables in a convenient, shelf-stable, 2oz shot. Life Equals is growing distribution of Balance both online and in retailers such as Whole Foods Market, HyVee and Natural Grocers. Our team brings decades of CPG experience including Red Bull and 5-Hour Energy.


  • Kyle headshot square
    Chief Executive Officer

    Kyle leads the team towards developing Life Equals into a national wellness brand. As Chief Executive Officer and Co-Founder, Kyle’s role is to define and guide the strategic vision, build the company culture and implement strategic financing.

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    National Field Marketing Director

    Alicia has 14 years leading field marketing and sales experience: launched Red Bull in the Kansas City market and managed their field marketing and collegiate sampling programs for a seven state region; created and implemented the national field marketing and collegiate sampling programs for 5-hour ENERGY. Alicia has both the direct experience and connections which are instrumental for collecting consumers and gaining national traction.

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    Chief Operating Officer

    As a co-founder, Chris helped create the Life Equals brand from the ground up including: creation & direction of company branding, UI/UX, ensuring timely & cost-effective fulfillment of products to consumers, research & assist R&D and oversee product production through third party vendors.

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    Jacquelyn Williams
    National Sales Director

    Jacquelyn leads the wholesale expansion of Balance the Superfood Shot in Kansas City, Southern California and Florida. Jac actively manages our retail partners, distributors and brokers to increase product footprint and grow in-store placement. Prior to Life Equals, Jacquelyn was a Key On-Premise Sales Rep for Anheuser-Busch in L.A. and later a District Sales Manager.

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    Community Manager

    Alex manages a team of over 60 national brand ambassadors, as well as creates, implements and executes social media marketing campaigns. Alongside managing our brand ambassadors, Alex audits and creates content for all company social media platforms. Alex also coordinates all events in the Life Equals Event Space such as yoga teacher training, work out events, networking events and brand ambassador lead events.

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    Digital Marketing Director

    Christie plans, develops and executes digital marketing strategies to target, acquire and retain new customers. Her main objectives are increasing qualified traffic to site and increasing conversion. Responsibilities include building, running and optimizing email marketing campaigns and optimizing lean marketing funnel and optimizing brand ambassador program. Christie also manages all Life Equals products on third-party sites such as Amazon.


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    Justin Prochnow

Previous Investors

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    Cadron Creek Capital
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    Tonic Fund
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    Dozier Capital Partners