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KettleBell Concepts

Since 2002 and with over 5,000 professionals trained globally, KBC is the B-to-B leader in kettlebell education to the fitness trade.

  • Stage Full Product Ready
  • Industry Education
  • Location New York City, NY, USA
  • Currency USD
  • Founded May 2002
  • Website kettlebellconcepts.com

Company Summary

If you've seen or used a KB in a gym, KBC had something to do with it. We assist fitness facilities in roll out and implementation of kettlebell programming. Similar to yogafit.com, zumba.com and many others, KBC has a complete curriculum (resulting in recurring revenue) and is constantly adding new course offerings. Customers are gyms/health clubs and personal trainers worldwide. We are also in the middle of launching a B to C consumer product.

Team

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    David Ganulin
    CEO

    David has nearly 10 years experience in not only the fitness industry, but marketing as well, having done all PR and Marketing for KBC since its inception. He is a graduate of SUNY Oneonta with a BS in Secondary English Education and an MS in Teaching, Curriculum & Development from the University of Rochester. Dave was the first KB instructor at Equinox and was solely responsible for signing them on as a client—which actually started KBC.

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    Myrna Brady
    Director of Marketing and Operations

    Myrna Brady has more than 18 years of combined Marketing, Human Resources Management and Fitness experience. She holds a B.S. from Hofstra University and is Currently pursuing a M.A. in Sports & Exercise Psychology from Argosy University. As a national fitness presenter, certified personal trainer and group fitness instructor, Myrna is certified by some of the most recognized fitness certification bodies in the world.

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    Roger Harvey
    Advisor

    A graduate of the University of Michigan's School of Kinesiology, Harvey has extensive fitness industry experience, including serving more than 12 years as the COO at Crunch Fitness, and several more as both a gym owner and independent management consultant.

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    Vincent Metzo
    Director of Education

    Director of Education
    Vincent is the Dean of the Exercise Science/Advanced Personal Training Program at the Swedish Institute College of Health Sciences as well as the author of KBC's Level 2 Advanced 2 Day Instructor Training: KettleBells for Metabolic and Neurological Adaptation. He is the Chairman of the Science Department at the Swedish Institute in NYC.

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    Alan Green
    Acting CFO/Advisor/CPA

    Alan Green is a Certified Public Account and a Financial Consultant with over 20 years’ experience in providing short and long term business & financial planning, accounting, tax preparation and risk and asset management to his clients. He has worked as a Financial Consultant since 2002 and has built his client base to over 300 individuals and 25 small businesses.

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    John Gennaro
    Exec Assistant/Marketing Coordinator

    John Gennaro is 29 years old and has been training professionally for 10 years. He started competing in athletics at the age of 5 in football, wrestling, baseball, swimming, and diving just to name a few. While in college for Hotel/Restaurant Management, he obtained his first personal trainer credential (NASM CPT.)

Advisors

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    Alan Green
    Accountant
    Unconfirmed

Previous Investors

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    David Ganulin
    Unconfirmed
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    Phil Ganulin
    Unconfirmed
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    Vincent Metzo
    Unconfirmed