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Keep your Pants On

The first-ever online destination for women's belts- $1.3M in total revenue, 40,000 belts sold, 250,000 customers engaged, in a $1B market

  • Stage $500K in TTM Revenue
  • Industry Internet / Web Services
  • Location Boston, MA, USA
  • Currency USD
  • Employees 4
  • Website

Company Summary

Women purchase belts to match shoes, bags, and clothing, requiring a wide variety of styles across many lifestyle categories.
This $1 Billion market is being neglected by top apparel retailers creating a massive market opportunity.
Keep Your Pants On’s mission is to become the first-ever online destination for Women’s Belts that will forever change consumers expectations.
Since 2007: Revenue- $1.3M; Belts Sold- 40,000; Consumers Engaged- 250,0


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    Sivan Soffer
    Founder / CEO

    Sivan brings 4 years experience in niche belt retailing, as CEO of BeltStop where he lead a successful business, acquired a deep understanding of the belt market and target customer, and established relationships with leading vendors.
    He served in the military for 3 years, holds a BS in Business Admin from Northeastern U. and was twice a Dean’s List Honoree.
    Sivan founded two other companies, the first at age 21 which he sold 5 years later.

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    Alec Harrison
    Creative Director

    Alec brings a wealth of creativity and experience, after working with numerous ecommerce startups

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    Kim Carpentier

    Kim Served as President & COO of and brings a wealth of experience and all the skills needed to head operations at Keep Your Pants On. Kim supervised all departments and activities including: Fulfillment, Personnel, Vendor Management, Inventory Control and more. He also managed website performance including: Conversion Rates, AOV, Abandonment Rates etc.

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    WebDesk Solution

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    Mark Israel
    Advisor / Mentor

    Mark serves as President of Hearts On Fire Co. a Boston based global luxury diamond brand. Mark’s insights and vast business experience, challenges our thinking and helps us form winning strategies.

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    David Knies
    Strategic Advisor

    David brings a wealth of creativity and expertise that go beyond marketing and branding with 20 years experience building major global brands including: Polo Ralph Loren, Reebok, Sony and others, as well as valuable experience working with numerous start-ups in the fashion and consumer goods industries.


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    Gil Breiman- Burns & Levinson LLP
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    Kevin Oreilly