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Intelligent Generation LLC

IG makes renewable energy projects profitable in new markets by networking distributed energy storage into cloud-based virtual power plants.

  • Stage $500K in TTM Revenue
  • Industry Clean Technology
  • Location Chicago, IL, USA
  • Currency USD
  • Founded May 2009
  • Employees 4
  • Website

Company Summary

IG makes solar profitable and delivers energy cost savings to building owners, vastly expanding the financially viable market for solar. IG’s software-as-a-service (SaaS) platform aggregates distributed renewable and stored energy into market blocs of electricity that can be sold into wholesale power markets. This generates revenues for IG and premium rates of return for project financiers—all while cutting the payback time for solar in half.


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    Jay Marhoefer

    Jay created the IG technology by synthesizing his background as a mathematician, software engineer, utility consultant, and lawyer. As a Big 6 consultant, Jay managed projects for electric utilities like BG&E and LADWP. Jay built the IT consulting practice for Parson Consulting, which in 2000 became the #1 company on the Inc. 500 list. In 2003, Jay graduated as law school valedictorian and joined Latham & Watkins until he formed IG in 2009.

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    Marc Thrum
    VP Business Development

    Marc builds strategic partnerships that link IG to its suppliers, channels and markets. After an international 10-year career in industrial sales and business development, Marc spent 10 years with Whirlpool in Europe and North America where he became director of corporate strategy and global customer quality. Marc is a dual French and German national. He is a trained electrical and mechanical engineer and received an MBA from INSEAD.

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    Ron Rochester

    Ron manages all aspects of finance for IG, including accounting,  treasury, planning, analysis and control. Ron has more than 25 years of experience in commercial banking, investments, and corporate finance. Prior to joining IG, Ron was the financial controller for Kennedy Homes in Chicago. Ron has a master’s degree in Finance and Marketing from Northwestern University’s Kellogg School of Management. He joined IG in 2011.


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    Michael Best & Friedrich