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Insignia Health

We improve consumer health and lower healthcare costs with proven health activation programs anchored by the Patient Activation Measure®.

  • Stage $3M in TTM Revenue
  • Industry Healthcare Services
  • Location Portland, OR, USA
  • Currency USD
  • Founded January 2007
  • Employees 24
  • Website

Company Summary

We harness the power of the individual to improve quality and to lower costs in healthcare. We start by understanding what an individual is capable of taking on with a proprietary measurement system built in academia, the Patient Activation Measure® (PAM). PAM anchors our health activation model, and a suite of software programs that support clinicians and consumers. Our 70+ clients span all health sectors.


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    Chris Delaney
    CEO & Founder

    Prior to Insignia, Chris was Chief Marketing Officer for Definity Health. He has served as an advisor to various healthcare organizations, including Healthline, AdherenceRx and the New England Healthcare Institute. Prior to Definity, Chris spent 12 yrs in executive level brand management positions with The Pillsbury Co, Health Valley Foods & Dreyer’s & Edy’s Grand Ice Cream. Chris holds an MBA from the U of MN and a BA from Occidental College.

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    Craig Swanson
    COO & Founder

    Craig has spent his career developing strategic and operating infrastructures that enable consumers to drive change. He co-founded Definity Health in '98 and served in several leadership roles up to the company’s sale to United Healthcare. Prior to Definity, Craig worked as a Manager for Deloitte Consulting within the healthcare practice supporting clients that included Kaiser & BCBS. He holds an MBA from the U of MN, and a BA from the U of VT.

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    Brian Fanslau
    Director of Technology

    Brain leads Insignia's technology team. His background includes 12 years of technology experience prior to Insignia at The Regence Group, Freightliner, and BCBS of Michigan. He received his BS from the University of Michigan and an MBA from Wayne State University.

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    Michelle Gardner
    Director of Product Development

    Michelle leads Insignia's product development efforts since 2009. She joined Insignia after 10 years in product and business analyst roles at BCBS of Minnesota and The Regence Group. She received her BS from the University of Minnesota-Duluth.

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    Dr. Bill Mahoney
    Co-PAM Inventor, Analytics Lead

    Dr. Mahoney is a recognized leader in the measurement and evaluation of consumer health behavior. As a professor of sociology, Bill taught and conducted research for 20+ years at the Western Washington University. From '99 to '07, Bill served as Director of Survey Research & Design for PeaceHealth, an integrated multi-state health system. Bill has authored extensively in leading health journals, including Health Affairs & Health Services Research

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    Dr. Judith Hibbard
    Lead PAM Inventor, Advisor

    Dr. Hibbard is a Professor of Health Policy at the U of Oregon, lead inventor of the PAM®, and a recognized expert on consumerism in healthcare. Dr. Hibbard advises many healthcare organizations and serves on several advisory commissions and councils for AHRQ, the National Health Care Quality Forum, JCAHO, NCQA, and the RWJ Foundation. She has authored 90+ peer-reviewed publications. She holds a Masters from UCLA and a PhD from UC Berkeley.


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    Michael C. Phillips, Davis Wright Tremaine
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    Boulay, Heutmaker, & Zibell & Company

Previous Investors

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    Chuck Webster
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    Richard Swanson