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Feel it. Do it. Be it.

  • Stage Concept Only
  • Industry Marketing / Advertising
  • Location New York City, NY, USA
  • Currency USD
  • Website

Company Summary

IWRTW delivers Action Branding. Today's marketing is co-creation: inviting consumers to create content & share it. IWRTW is tomorrow's marketing - co-action: brands & consumers microacting together to create impacts in the real world, that benefit consumers, benefit society & benefit the brand & its business. Our customers are brands who agree that tomorrow's business model is Shared Values + Shared Action = Shared Profit (Financial & Social).


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    Cindy Gallop
    Founder & CEO

    Cindy started up ad agency BBH NY in 1998 & was 2003's Ad Woman of the Year. She is founder of (a Harvard Business School case study) & of, launched at TED 2009: ‘Pro-sex. Pro-porn. Pro-knowing the difference’. She has just launched in private beta. She consults, describing her consultancy approach as ‘I like to blow shit up. I am the Michael Bay of business.’

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    Oonie Chase
    User Experience Lead

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    Corey Innis