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Iconic Floors

Iconic Floors profits by tapping the selling power of the best lifestyle brands to sell the best flooring products via the best channels.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Bainbridge Island, WA, USA
  • Currency USD
  • Founded September 2012
  • Employees 5
  • Website

Company Summary

Iconic Floors manufactures and sells the highest quality flooring products under the best known consumer lifestyle brands. Our initial product line is hardwood flooring sold under the iconic Eddie Bauer brand. Our flooring is the easy choice for lifestyle-brand enthusiasts. Our brand-specific products help consumers cut through the clutter and confusion of the $18B floor covering marketplace and “buy right.”


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    Norman Johnson

    With over 25 years of experience in the building industry, Norm has an integrated knowledge of design, construction, materials, and markets. He is expert at developing profitable, innovative business alliances that offer consumers the highest quality products. Norm developed one of the first online construction management systems (sold to Levi’s,) managed national accounts for DuPont, and helped launch several online home improvement start-ups.

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    Jerry Perlot
    Chief Manufacturing Officer

    Jerry has been an innovator in the hardwood flooring industry for over 30 years building factories in the United States, Asia Russia, and Europe. He developed several high performing engineered flooring platforms. Jerry built markets for these high end products via OEM, private label, and direct sales agreements. Founding partner in several flooring companies including Universal (sold to Masco) , and Northwest Hardwoods (Sold to Weyerhaeuser.)


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    Mundt MacGregor, LLP
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    MacDonald & Associates

Previous Investors

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    Private Individual