I wish to make the world a truly "Greener" place to live, by all standards; even the ones not yet created.
My customer, humans. My company will install living roofs on residential to begin and commercially as we expand. Also, the roof is tax deductible. With this knowledge as a customer, to know that what you are paying for will pay itself off not only via taxes but in the insulation value on heating and cooling costs alone; I will push aggressively for wind, solar paneling or both depending on the locale. The world needs this.