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SheepWUL Insulation

SheepWUL is a loose fill building insulation material comprised of only recycled and natural ingredients, priced in the middle of a growing $7.2 billion market.

  • Stage Product In Development
  • Industry Consumer Products
  • Location Portland, OR, USA
  • Currency USD
  • Founded July 2011
  • Employees 1

Company Summary

SheepWUL is a patented, truly "green" loose fill material for the $7.2 billion insulation market. The product is optimized for retrofits, or "re-insulating" buildings. Its two competitors in this category have left an enormous price and performance gap. The middle will be filled by our truly sustainable SheepWUL. It can be installed with industry standard machines, and manufactured for under $8k in existing cellulose plants.


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    Jeffrey Jude Poirier

    Jeff is BPI certified for Building Envelope and Energy Auditor. A tree-hugging capitalist became an inventor while researching the heavily "greenwashed" building insulation market and acting as national brand manager for an insulation start-up. Jeff spent 15 years in corporate sales of private label and branded consumer goods and packaging, 4 years teaching, and 4 years in construction. Degree in marketing/communications, masters in education.

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    Brandy Poirier

    As part of the marketing & communications team at Starbucks Coffee that drove the company's first major expansion and Initial Public Offering, Brandy Poirier specialized in new product launch, store openings, public relations, corporate and technical writing, and graphic design. Upon leaving Starbucks, she started a successful marketing and design company, and continues that work on the side of her private psychotherapy practice.

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    Steve Koester
    Technical Sales

    Steve Koester has 25 years experience as a Mechanical Engineer, Project Manager, and Manufacturing Engineer (durable medical). As a Product Designer, he has invented two new solar water heaters, and holds two technical application patents. Steve is also a licensed Contractor.

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    David Robert Poirier
    Science Consultant

    Dr. Poirier is an MIT Ph.D & is world renowned for having authored the seminal book on heat transfer phenomena, a text used by engineers world wide. Given variability around application density and blends, Dr. Poirier gives legitimacy to testing procedures, and has been intrinsic in maximizing the performance of GreenWool. His engineering and product development expertise have been integral to the development of the final product.

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    Wendy Koelfgen
    Policy Consultant

    Masters of Public Administration, Former Energy Affairs Coordinator Teton County, current executive with Clean Energy Works of Oregon, an organization that couples inefficient homes with home performance and insulation companies. Wendy manages the companies within CEWO's program, facilitates the home improvement subsidies that apply. She worked for the National Park Service as a ranger in Grand Teton and Sequoia National Parks.


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    Charles DeVoe, Kolisch Hartwell
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    Gulde & Ortquist, PC

Previous Investors

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    Ralph Denisco