Default company panoramic image

Greenbox Floral

Greenbox Floral offers truly disruptive technology that will revolutionize the online retail floral industry.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Abilene, TX, USA
  • Currency USD
  • Founded March 2010
  • Employees 4
  • Website

Company Summary

Greenbox Floral was founded by brothers who have been in the florist business since 1971. GBF is is looking to fundamentally change the way the consumer interacts with the floral industry by introducing new technologies to florists. In the few short months that they have been operational, GBF has brought 38 florists in 6 states into their network. All of these florists have signed contracts and will be fully installed by end of November.


  • Default avatar
    Luke Harwell

    Certified Master Florist with 20 years experience growing up in the industry; President, GM, and Head Designer at Baack's Florist in Abilene, TX with a strong brand and reputation; graduate of Benz School of Floral Design at Texas A&M and holds a PR degree from Texas Tech; Abilene Chamber of Commerce Business Council 2006-2011, Chairman in 2010; Abilene Chamber of Commerce Board of Directors 2010-present; Graduate of Leadership Abilene 2008.

  • Default avatar
    Nathan Harwell
    Chief Executive Officer

    Brought up in the flower industry working under his father and alongside his brother; proven sales and business leadership background in both B to C and B to B environments with experience in turnarounds, multi-state sales team management, debt reduction and revenue stabilization; holds a Bachelor of Arts and Sciences with Emphasis in English and Biology from ACU; United States Marine Corps 1992-1998.

  • Default avatar
    Charles Caddell
    Technical Officer

    Project Manager & Web Master. His mission is to produce top quality technology products utilizing exceptional communication and creative solutions.