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Green Zebra Grocery

Green Zebra Grocery is a mash up of a 7-11 and a Whole Foods - A unique, healthy convenience store that scales... for eaters on the go!

  • Stage Product In Development
  • Industry Food and Beverage
  • Location Portland, OR, USA
  • Currency USD
  • Founded October 2013
  • Employees 10
  • Website

Company Summary

Green Zebra, is a small format (3,000 – 6,000 Sq Ft) high margin, retail grocery concept focused on convenient, natural foods targeting a broad range of customers, but generally serving a targeted geographical area. This retail concept is highly scalable, profitable, and equity capital efficient providing a unique risk/reward profile for early stage investors. The first store will open in September 2013 with 2 more to follow within 18 months.


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    Lisa Sedlar
    Founder & CEO

    Lisa is a highly experienced and successful grocery executive with over 25 years of experience in the food and grocery retail business. Lisa has been a pioneer in delivering rapid growth in the dynamic natural foods retail segment and is skilled at building teams. She was most recently the President and CEO of New Seasons Market, a regional, high growth natural foods oriented grocer in Portland, Oregon with 12 retail locations and revenues excee

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    Shannon Hiller-Webb
    Marketing & Communications Director

    Shannon is the Co-Founder and Marketing Director for Green Zebra Grocery. She has 24 years experience in advertising, marketing, design and retail management. Shannon is a proven leader and strategic thinker, having successfully guided sales teams and marketing initiatives to triple digit growth for both small and large retailers.

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    Charles Knechtel

    Charles has held CFO roles in companies with annual revenues up to $50 million and in a broad range of industries including high tech, real estate development, manufacturing and distribution. Charles has an undergraduate degree in Economics from the University of Oregon and an MBA in Finance and Corporate Accounting from the University of Rochester, NY.

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    Lorna Sawatzky
    Director of Grocery

    Lorna brings over 17 years of grocery retail purchasing and merchandising experience with her career spent primarily at Safeway as their Space Planning Manager and Natural Foods Merchandiser. Her expertise lies in new store layout design schematics, equipment/fixture procurement, merchandise ordering, promotional buying and efficient management of product categories/skus.

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    Erik Levi
    Director of Produce

    Erik has 20 years of retail produce experience primarily spent as a Produce Manager with New Seasons Market. Erik has extensive experience opening new stores and has successfully hired, trained and managed staff in multiple locations. He has deep knowledge of sustainable farming and building relationships with local farmers & distributors. He excels in buying and merchandising along with managing labor and sales budgets and controlling shrink.


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    Kyle Wuepper, Ball Janik, Portland, OR: [email protected]
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    Chris Berg, Gustafson Berg, Portland, OR: [email protected]