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TruFit is a fast growth start up company manufacturing high quality fitness equipment and educational programming for youth and adults.

  • Stage Full Product Ready
  • Industry Retailing / Distribution
  • Location Albuquerque, NM, USA
  • Currency USD
  • Founded November 2010
  • Employees 0
  • Website

Company Summary

TruFit is a manufacturer of functional fitness equipment and provides education for trainers, athletes, students and adults. TruFit has developed relationships in the Outdoor Retail, Fitness Training and Physical Education Industries to bridge the gap between exercise and real activity. Our strategy paired with our patent pending product, the UNIT/ UNIversal Trainer, creates the opprotunity for huge growth and effectiveness throughout the world.


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    John Patrick White

    After 6 years in the US Navy John pursued a career as a personal trainer in Albuquerque and in California. During this time John developed a product that could help his clients further in their training. 2 years ago he started taking steps towards patenting and developing his product and education further. Currently John directs the company into most matters invovling youth fitness and health education. John is a hard worker who will never quit.

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    Leslie Adam White

    Adam is a US Navy veteran who has expertise in operations and logistics. After the Navy he pursued a career in resturant management until teaming up with his brother, John, to create TruFit and help children and parents get active again. Having lost over 80 pounds himself, Adam is a great example of what it means to get TruFit and get active with your kids. Adam currently handles all sales and rep/distributor relationships for TruFit.

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    Robert Blackstone

    After assisting the early stages Robert has recently been appointed as the CFO for TruFit LLC. Robert has a BS in International Relations from UC Berkeley and is a graduate from Havard's School of Education. Roberts experience includes managing accounts for International House, Los Queztzales Resort (Panama), Wachovia Corp, Financial Advisor, raising capitol for political campaigns in Central America and founding West Coast Boot Camp in 2008.

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    Adam Halpren
    Education Director

    Adam has recently been included to assist TruFit with education development and growth in both the medical and fitness industries. He is an experienced Brand and Franchise Builder, creating and scaling innovative high-end, niche concepts in the athletics and fitness field. Adam has experience of 20+ years with strategic partnerships and new business development within the fitness, athletic, and health industry. Adam studied at SJSU and Stanford.


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    Chad Mathis (Corp) Diane Albert (IP Law)
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    Jason Deshayes- CPA

Previous Investors

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    Leslie Edwin White