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India has 2% share in annual global handicrafts market (400 B). Gaatha is an online archival and sales platform to improve this situation.

  • Stage Full Product Ready
  • Industry Other
  • Location Ahmedabad, GJ, India
  • Currency USD
  • Founded November 2009
  • Employees 15
  • Website

Company Summary

Industrial goods sell on features, crafts sell on stories. - Of the 1.17 B Indians, 55 M are 'full time' and about 200 M are 'part time' craftsmen. The urban slum dwelling workers are mostly former potters, weavers, sculptors etc. We aim to thoroughly document and bring these fading, 'high skill', crafts stories onto online public domain and then present the viewer with a prospect of 'purchase', thus fostering reliable revenues to the artisans.


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    Sumiran Pandya

    Studied Computer Engg in Madhya Pradesh & worked on web platforms for 2 yrs. Went on to study interface design at National Institute Of Design - Ahmadabad, India for 3 yrs, where he was endorsed by the Ford Foundation. He compliments his technical know-how with a rich understanding of local & rural cultures and issues. His passion is prime for heritage & crafts & is keen to explore possibilities of betterment of the domains & this forms the keys

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    Himanshu Khatri

    Studied computer Engg in Delhi & worked on web platforms for an year. Went on to study interaction design at National Institute Of Design -Ahmadabad, India for 3 yrs, carried on to be future technology researcher at Honeywell. In 2006 work was acknowledged by the jury panel of Ars Electronica & Future-lab, Austria. Practices a mix-media approach towards solving problems to generate social and commercial worth. Promotes system level lateral think


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    Amrish Gandhi
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    Amal Datt & Associates

Previous Investors

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    Asha Jadeja