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FWD Licensing & Branding Ltd

Brand extension and Licensing of established brands.

  • Stage Full Product Ready
  • Industry Media and Entertainment
  • Location GBK Restaurants Ltd, Lindsey Street, London, England, United Kingdom
  • Currency GBP
  • Founded November 2011
  • Employees 2
  • Website

Company Summary

FWD L&B takes on representation of established brands and extends or licenses them in non-core categories and lines. This is the easiest way to create additional revenue streams with minimal effort for brand owners. Customers: brand owners eg Vespa and licensees: from bag manufacturers to apparel companies, retailers for cross promotions, FMCG companies, Quick Service Restaurant. I retain 30% commission on the fees paid to the brand owner.


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    Abdel Boazzati
    Managing Director

    Nationality: Belgian
    Ethnicity: Moroccan
    Studies: Bsc Economics, Ma Sociology, MBA Marketing IDEC Pompeu Fabra
    Work experience:
    Sales and Business development EMEA and emerging territories
    Branding & Licensing
    Spain, Belgium, UK, Middle East, Emerging territories, Africa, Eastern Europe, Scandinavia

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    Sonia Edouardoury
    Commercial Director EMEA and CFO

    Sonia Edouardoury came on board as a CFO and MD of EMEA responsible for all finance and strategic related activities in EMEA, she has been working previously as a Senior Analyst at Orange UK (part of France Telecom) and has held previous Financial positions at Harper Collins and Transcom. She’s a CIMA part qualified management accountant and has graduated with a financial degree from Reading University.