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FeedbacK Enterprise, LLC

FeedbacK™ ~ Automated Coaching powered by AI to help people improve at Sports, Fitness, & Health activities.

  • Stage Prototype Ready
  • Industry Mobile
  • Location Hampton, VA, US
  • Currency USD
  • Founded April 2012
  • Employees 5
  • Incorporation Type LLC
  • Website

Company Summary

FeedbacK Enterprise is developing mobile and online applications to provide automated coaching technologies for the over 270 Million people in the US who participate in sports and want to improve. With FeedbacK’s Apps when a Do-It-Yourself Learner performs a motion he will receive instant automated coaching instruction via his mobile device. Our applications use the latest computer vision and machine learning techniques, combined with the video functionality that is already part of our mobile device. FeedbacK’s initial Apps are for Golf and as we grow we will move to additional markets including other sports, health, fitness, & lifestyle industries.


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    A visionary by nature, Ms. Shawn McDonald anticipated the trend from desktop to web-based applications; and, in 1999, pitched an idea to improve business communication for a Fortune 500 company. Shawn became the Chief Architect of a service contract management system that is still in use today and considered an industry discriminator. Among her 20+ years, she managed a 450+ workforce with P&L responsibilities over $85M annual operating revenue.

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    Director of Instruction

    A PGA of America and a PGA President's Council member, Mr. Jamie Conners has dedicated 24+ years to the science, study, and instruction of golf. Jamie was Lead Instructor for ESPN Golf Schools, Golf Digest Schools, and Head Golf Pro at many private and semi-private golf facilities. His authored book is titled: 501 Answers to Golf’s Most Intriguing Questions: Answers to Questions About the Game, the Pros, the Tours and the Mystery that is Golf.

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    Chief Technology Officer

    As an innovative and meticulous software developer and architect, Mr. Brandt has 13+ years in development, engineering, system, and application integration. Jeff is a Microsoft Certified Professional Developer (MCPD) and is also experienced in .Net application development in addition to commercial website design and maintenance.

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    Director of Product Development

    Project management and systems engineering authority, Roz McCreery dedicated over 28 years of service to NASA-LaRC. McCreery was repeatedly selected as Project Manager for high visibility projects based on her ability to utilize sound judgment, analyze unique problems, develop new and improved techniques, implement methods to advance research/testing capabilities, and successfully deliver projects in a fast paced, highly volatile environment.

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    Chief Operating Officer

    Industry expert and financial executive, Alan Clark has over 30 years’ experience with optimizing capital opportunities, supporting product distribution/growth, and managing overall business operations. As a PGA Pro and businessman, Clark is renowned for his course management acumen, customer growth and retention abilities, and overall management skills. Clark’s success in these areas reflect his personal commitment to a closely managed P&L.


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