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Fame & Partners

Zara 2.0, for evening wear

  • Stage Full Product Ready
  • Industry Fashion
  • Location Chippendale, NSW, Australia
  • Currency AUD
  • Founded February 2013
  • Employees 20
  • Website

Company Summary

~Fame & Partners: Zara 2.0, for evening wear~

Fame & Partners is a next generation fast fashion business. We offer a personalised ecommerce shopping experience that ensures girls get what they want; backed by a vertically integrated supply chain that can deliver customisable options, on demand. All dress designs are powered by trend tracking & our blogger network. The end product? Catwalk trends at accessible prices, customisable for you.


  • Telstra Young Businesswoman of the Year 2008 NSW - 14 years experience eCommerce & digital media - Founded digital services business at 21 - Built, launched and marketed 150+ websites throughout career - Significant early stage, start up experience – worked with/in 18 startups - Recent experience running online investment division at spark Capital = investor mindset - B&T Young achiever of the Year 2008 (highly commended)

  • 4dd5235c d926 4560 badf 5b136c936d8a
    Head of Production

    15 years technical garment manufacturing & production experience within the fashion industry. Worked on major international and Australian labels including Polo, Esprit, Alannah Hill, Seafolly and Jack London. Fluent in English, Cantonese and Mandarin.

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    Edward Xue
    China MD

    20 years fashion apparel manufacturing & production experience; Fame & Partners investor and founder of True Alliance, a 70M fashion apparel manufacturing business based out of Hong Kong, manufacturing for M&S, Country Road, Woolworths and Next.

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    Head of Marketing & Operations

    Accomplished senior marketing leader with experience leading & delivering cross-functional Consumer marketing strategies on Tier 1 Global brands including Harvey Nichols, Gucci, Westfield and Estee Lauder. Specialises in product and merchandising operations and integrated brand strategy with 15+ years of international experience (Australia, Middle East and Europe)

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    Head Designer

    5+ Years experience working across Womenswear, Menswear, Intimates and Swimwear for the Australian, US and UK markets.
    Jupi Corp (Kardashian Kollection, Peter Morrissey, Sears, Dorothy Perkins, Lipsy UK), Global Fashion (Just Group, SFG, Target Australia, Big W).

  • 6db99976 28f2 4a9e b90f abb4661fc9e3
    Head of Editorial and Social

    Strong editorial and social background with 7+ years of experience within the fashion world - written for The Huffington Post, CITY Magazine,, - plus size fashion contributor for Refinery29 for over two years - created the popular style blog P.S. It's Fashion - featured as a top blogger on Buzzfeed, Refinery29 and others - strong background in fashion copywriting, having written for Barneys, Bare Necessities & Macy's.

  • 2daffab4 859f 48c4 8a7c 9f1c555ef230

    Over 16 years commercial software development experience in organisations including Envato, Ninefold, and The University of Melbourne. An extensive history building & leading teams to ship quality software. Polyglot development background. Accomplished speaker.

  • F458f174 080c 40cc b673 972bb44e63ce
    Head of UX and SEO

    With over 15 years experience as a senior digital creative and strategist, David has led some of the largest UX innovations in Australia, solving design problems for companies such as Vodafone, Toyota and American Express. With in depth knowledge of agile methodologies David brings both efficiencies and productivity to any workflow.


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    Gil Baron, Baron & Associates
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    Adiel Jacobs, Yoav Mark Lewis

Previous Investors

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    Luke Carruthers, Timothy Andry, Dr Catriona Wallace, Andre Dalton, Lance Rosenberg
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    Matthew Duncan
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    Rohan Hardcastle
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    Stuart Fox