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Exercise Nation

Franchisor Start Up of Fitness Clubs. Proven low cost provider business model - grew from 5 - 800 clubs in 8 years. 30 years experience.

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location Sykesville, MD, USA
  • Currency USD
  • Founded May 2001
  • Employees 50
  • Website

Company Summary

Currently am a Fitness Club owner with 30 years experience. I'm the only one to have left a franchise system that grew from 5 to 800 locations in 8 years. That Franchisor has sold the entire country. Mid priced clubs have no idea how to compete with this low cost business model. Many, many have gone out of business. Who better to help them compete than me? Our clubs offer more amenities than the other model at the same low cost of $10 a month.


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    Diana Hamilton Dutt
    CEO/ Founder

    Diana has been in the Health Club Industry 30 years. She converted her Quest Fitness to a Planet Fitness franchise, and then opened a 2nd franchise. Diana then developed another brand, Spunk Fitness, grew it to 7 locations in 2 years, and sold her shares to a partner. The Exercise Nation® she founded now has 2 clubs. In 8 years as owner, she grew the gross income from $688,000 to $3,145,000, a year while the net grew from $118,000 to $980,800.

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    Hans Raj Dutt, PhD

    Hans R. Dutt handles risk management and strategic planning. Dr. Dutt holds his PhD from George Mason University and has 20 years experience as an economist. Dr. Dutt utilizes his expertise in econometric and statistical modeling to develop economic market models that provide vital information the company utilizes in achieving its aggressive growth objectives to maximize profitability and at the same time minimize risk/ liability.


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    Ross Law Firm (Dave Ross)
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    Leonard Miller & Associates (Len Miller)

Previous Investors

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    Kevin Howell
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    Anthony DePalo
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    Tom Gecan