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No one likes wasting hours getting new tires. DrTread, winner of the Wharton Spring 2012 VC Pitch, solves this problem. DrTread: We deliver!

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location Lafayette, CA, USA
  • Currency USD
  • Founded March 2012
  • Employees 3
  • Website

Company Summary

DrTread is changing how you shop for car tires. No need to waste half a day in a dingy waiting room! No need to wait until worn out tires compromise your safety. Instead, visit us online to shop for tires and book an appointment that works for you. DrTread comes to you in a fully-equipped truck and mounts, balances and installs your new tires at your home, office, or anywhere that works for you. Get on with your life!DrTread: We make house calls.


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    Peter Eberle

    Peter has over 20 year business development experience across a broad range of industries. He has worked closely with companies to structure financing that was appropriate to their individual situations. Peter is completing his MBA at the Wharton School of Business."There has to be a better way" Peter thought as he sat in the grungy waiting room of a tire retailer. "Why am I sitting here for hours while they are not even working on my car?"

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    Brian Cooper

    Brian, a highly regarded consumer research specialist with over 14 year of experience, has many research articles including “Evo-lution, Why Women Rule the Web”. In 2010 he published a book "Custom Surveys Within Your Budget." Brian believes that DrTread fills a need because consumers are always looking for ways to simplify their lives. He holds a Bachelors degree in Economics from Southern Oregon University and is working on his MBA at Wharton.

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    David Bell

    Prof. Bell teaches at the Wharton School and is an expert in consumer shopping behavior, Davids research focuses on explaning variations in Internet retail performance, the effect of physical location on customer acquisition and contagion effects among co-located consumers.His previous articles explained consumer store choice among retailers with different pricing strategies,customers response to promotions, and other factors influencing consumer


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    Robert Latta - Wilson, Sonsini, Goodrich & Rosati