Excellent fitting, age-appropriate sports underwear for athletic 8-17 year old girls to meet the technical demands of the sports they play.
We design, manufacture and sell underwear specifically for athletic girls. We provide a better product: better fit, better performance and more age-appropriate than our competitors’ substandard clothing, which is primarily unisex, boys, or women’s styling. Our target customer base is athletic girls ages 8-17, numbering approx. 22.5 million in the US. We estimate annual US category spend of $71 bn, a subset of the $420 bn youth sports market