Doochoo

An end-to-end Real-Time Marketing solution based on Market Research automatized to super-personalize the World Wide Web users' experience.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location United States
  • Currency USD
  • Founded January 2010
  • Employees 6
  • Website pick1.com

Company Summary

Forget Polls. Pick1 transforms the old and boring widget into a real-time tool to collect, aggregate and share unique multi-dimensional opinions. By using Pick1 you: a) gather precious context-rich insights and knowledge on your users, b) retarget them to extract more Market Research value or offer your own third-party targeted products/services, c) adapt content and advertising based on who's visiting you. Customers are Big Brands and SMBs/blogs

Team

  • Paolo Privitera
    CEO and Founder

    "Ahead of Number One", young technology entrepreneur and visionary, specializing in structuring progressive business models that capture the moment and stay on top of the future. A Polyhedric Lateral Thinker Human Network Router and a Serendipity Innovator. Founded his 1st company at 18 years, 15 yrs in tech, 6 startups, 10+ awards, 120+ press articles, 10 yrs in USA

  • Armando Biondi
    President and Founder

    11 years in top team building and leading: managed 4 startups for the most important Sport Rehabilitation Network in Italy, and as Vice-Director of the Rome Site delivered the best quality metrics of the whole group in 2009. Communicator by nature: was also a Radio Speaker for 7 years in several italian radios, being selected by two of the most important Radio Networks to join their scouting radio shows.

  • Stefano Silvestrini
    Chief Operative Officer

    Built a community of 3,5M+ visits per month on www.my-personaltrainer.it. Lead and senior freelance developer (Front-end and Back-end). Project/Team Manager with years expertise in the adv agencies world.

  • Simone DeBattisti
    Chief Analytics Officer

    Research Director at the last 4 companies he worked in. Complete Market and Opinion Research Expertise in all fields (mktg, adv, trends, scenarios, opinion). Strong quantitative skills, R&D ability. Social Media expert.

  • Enrico Carlesso
    Chief Technology Officer

    Web application developer. Linux systems administration. Expert in rails, cakephp, django, javascript, mysql, mongodb and postgresql. Develop many languages, Ruby, Python and C as best.

  • Pierfrancesco Cardillo
    VP of Biz. Dev. Europe

    Manages €30M revenues per year for Telespazio (a FinMeccanica Company). He also is the reseller for Southern Europe of the Google Earth Enterprise marketing solution (Italy and Spain).

Advisors

  • Matteo Daste, Squire Sanders, San Francisco, CA
    Lawyer
    Unconfirmed
    Joe Zonni, CPA, Los Angeles, CA
    Accountant
    Unconfirmed

Previous Investors

  • Armando Biondi, Paolo Privitera
    Unconfirmed
    Lorenzo Barbatini, Leonardo Alessandroni, Cesare Guarini, Leandro Puca, Attilio Meoli
    Unconfirmed
    Andrea Guglielmi, Stefano Boaretto, Roberto Cipollini, Maurizio Donadelli, Cristiano Carlutti
    Unconfirmed

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