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DaySPARK

DaySPARK is a patent-pending instant video preview platform for digital publishers and advertisers.

  • Stage Full Product Ready
  • Industry Software
  • Location Bellevue, WA, USA
  • Currency USD
  • Founded November 2010
  • Employees 10
  • Website dayspark.com

Company Summary

DaySPARK has developed a one-of-a-kind, instant, play-in-place video preview platform called the Videobar. It is used by publishers with video libraries to increase click-through rates and reduce user abandonment. Advertisers use it in ad units to increase CTR thus improving their ROI. Our results are game-changing.

Team

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    Alexandrea Lauren Day
    Founder

    Alexandrea, a serial entrepreneur, has been involved in online video advertising for the last 7 years, from developing software tools for editing and distributing video to video production and b-roll HD library creation. She also launched an online live streaming video initiative for an online horse adoption project. Also during her career she has held positions as Founder/CEO of an online event seat sales company, was VP of Marketing for a softw

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    James Baxter
    CEO

    James Baxter, CEO, Owned and operated multiple companies for over 25 years, including Axiom, Digital Vision, and Cursive Code. He has also done business with Microsoft, Vulcan, Starbucks, First and Goal, Sonics, Seahawks, Mariners and several others. He successfully managed numerous business ownership transitions, both as a Business Broker and a Principal. He also owned and profitably operated multiple businesses in the services, retail and comm

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    Bob Visse
    Adviser & Director

    Bob Visse, Director and Adviser to Webshoz, is the General Manager for the MSN Product Management and US Media group at Microsoft Corporation. Visse is responsible for US Media Operations, Global Product Management, Business Planning and Product Planning for the MSN business. Prior to this role he was the Senior Director of the Windows Server Marketing Group where he lead the largest ever IT Pro and Developer launch in the history of the company

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    Catherine Captain
    CMO

    Catherine provides strategic direction and marketing action for high-potential startups in the mobile, lifestyle, gaming and video technology arenas. She recently completed the prestigious Sloan Fellowship at London Business School. Prior to that, she was General Manager for TODAY.com, VP of Marketing for msnbc.com and head of Marketing Research at USA TODAY. Catherine graduated from the University of Iowa and holds master's degrees from North

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    Kyoo Kim
    CRO

    Kyoo Kim brings over 20 years of sales and general management experience in the media and digital space. He most recently led the national advertising sales and marketing team as the VP, Chief Sales & Marketing Officer at NBC News Digital. He previously served as the Director of Ad Sales and had successfully been delivering innovative cross-platform and advertising solutions at NBC News Digital for more than 12 years. Before coming to NBC News D

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    Paul Halstead
    VP Travel

    Paul Halstead is a seasoned technology executive with a strong background in linking technology direction and initiatives to business objectives. He has extensive experience in implementing technology development and support processes and building effective organizations. While most of his experience is in travel distribution, Paul has also worked in the non-profit, retail, financial services, and insurance industries. Paul has also had severa

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    Kevin Rickels
    VP Sales/Business Development

    Kevin has more than 15 years of demonstrated success using his business development and sales skills to profitably grow businesses. His digital experience stems from deep expertise in the real estate and mortgage industries as he successfully navigated and maximized the evolution of those industries into the modern age. Kefin was the CEO and Founder of LendingChannel.com and has a 360-degree view of the industry thanks to his past roles as Bro

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    Ken Balog
    Entertainment Adviser

    Ken leads Digital Growth Ventures, a strategic digital media platform development and content acquisition consultancy. Ken is a seasoned entrepreneur having started or co-started several companies in the telecommunications and internet streaming arenas. Digital Growth Ventures has helped clients launch streaming video and audio services, negotiated strategic partnerships for its clients with the likes of Warner Brothers, Paramount Pictures, Disne

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    Peter Durham
    Technology Adviser

    Peter Durham is the Chief Software Architect of NBC News Digital, where he evolves and describes the long-term technology vision for the company, and guides efforts to achieve this vision. He supports strategic efforts around technology directions, choices, and acquisitions; and tactical efforts around project requirements, reviews, and problem solving. Before joining msnbc.com, Peter worked at Microsoft on Mail 3.x and Exchange 4.x. He has a BA

Advisors

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    Bill McArdel III
    Lawyer
    Unconfirmed
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    Alan Dance
    Accountant
    Unconfirmed

Previous Investors

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    Paul Halstead
    Unconfirmed
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    Paul Walter
    Unconfirmed
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    Bob Visse
    Unconfirmed