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Datura ( is an innovative, web only designer brand that features elegant pieces made with all natural materials

  • Stage Concept Only
  • Industry Fashion
  • Location Brooklyn, NY, USA
  • Currency USD
  • Website

Company Summary

Launched in summer of 2013, Datura ( is a women’s web only designer brand that offers elegant pieces made with all natural materials. By intentionally bypassing shops, showrooms, distributors and wholesale altogether, Datura offers designer clothing at great prices while maintaining the finest quality. Our market is worth 10.7 Billion Dollars, (will double by 2016) and includes women who are 25 to 40 y.o., shop for clothes online


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    Stefania Borras
    Creative Director

    Before creating Datura in 2013, Creative Director Stefania Borras worked at brands including Burberry and Marithé + Francois Girbaud and also created her self-titled, award winning fashion line in Barcelona in 2008

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    Tasos Frantzolas
    Co-Founder/ Head of Marketing + Tech

    Serial Internet entrepreneur and owner of, Tasos has had success with, which is the world's most popular Sound Effects Library with over 800,000 registered users and 25,000 daily visits