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CORRECT is the most authentic lifestyle brand in spirits, transforming the way "Generation Now" adults engage with a brand in the market.

  • Stage Concept Only
  • Industry Food and Beverage
  • Location Boulder, CO, USA
  • Currency USD

Company Summary

CORRECT is a paradigm shifting spirits brand created out of a 25 year history of successfully creating and selling the most authentic consumer brands in a global market. By taking a brand-first approach to a thirsty demographic, and applying a revolutionary, completely untapped packaging strategy, CORRECT will change the spirits industry forever. Custom tailored for the 21-35 year old segment of the market, our approach isn't just new, it's NOW.


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    Trent Bush

    Trent has been focused on the action sports, streetwear, and associated lifestyle markets since he helped create the snowboard industry in the 80's. Taking his unique understanding of one of the most notoriously difficult to tap consumer demographics, he created CORRECT to leverage decades of global brand creation, trend maker connections & experience in all aspects of design/manufacturing/sales/marketing to change the world, one drink at a time.

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    Martin Ustin

    Martin has earned degrees in engineering & law, with over 40 years of experience in product and design, manufacturing, marketing, sales, distribution and the practice of law. In spirits he has held management positions with responsibility for national and international sales, federal and state registration, compliance, financial development, & other regulatory matters, in addition to operations, including manufacturing, logistics, and purchasing.

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    W. Gwyn Hardister

    Gwyn has over 25 years of experience in research/development, distribution, sales manufacturing, corporate development, & mergers and acquisitions. Some of those companies include Johnson and Johnson, Behringer­ Manheim, American Dade, Baxter, Omniglow Corporation, Avon, Renault, B/A Tobacco, Tesco, Sainsbury, Department of Defense, NATO, Ministry of Defense (UK),French Foreign Legion, Nico Pyrotechnica, and GlaxoSmithKlein.

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    Philip Gordon

    Philip has built his career helping companies accelerate their growth strategically by forging alliances, establishing distribution channels, developing, protecting, and licensing technology, & evaluating expansion opportunities on a global basis. His broad experience includes practicing law and teaching legal ethics and cultural history. He has served as CEO of a publicly held corporation where he established operations in Europe and Asia.