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Cognection has commercialized behavioral economics research to make online retail meaningful for consumers & more profitable for retailers.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location New York City, NY, USA
  • Currency USD
  • Employees 3
  • Website

Company Summary

We’ve commercialized research in behavioral economics to make online retail more profitable for retailers and more meaningful for consumers by ending the frustration of choice. The first application of our technology is a hybrid comparison and recommendation engine plugin for retail websites, which has generated a significant increases in conversions in live trials. We have seven beta customers (two top 500) - contact us to learn more.


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    Paul Michael Cohen

    Paul Cohen (CEO) studied and conducted research in cognitive science and behavioral economics at Yale and Cambridge (UK). Paul previously founded Trinston Diversified in 2003, a web services firm with 13 employees and over 50 clients. His work has been featured in major publications, including The Times of London and Delovoy Peterburg of St. Petersburg, and at several European conferences.

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    Warren Samlin

    Warren previously worked as a director of The College of New Jersey’s Student Finance Board, where he oversaw spending for student services. Previously, Warren worked for New Jersey Governor Corzine’s re-election campaign and the Democratic Executive Campaign Committee for Somerset, NJ. Warren attended The College of New Jersey, where he studied finance and political science. Warren is an avid sports fan.

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    Jeff Shaffer

    Jeff is a technologist and an outdoorsman. Previously, Jeff oversaw production web systems — managing databases, maintaining hardware infrastructure, and developing web sites and applications. Jeff spent several years at Cornell, where he studied the extraction of relevant features from unstructured data. Jeff also developed avionics for an autonomous vehicle, worked on a financial recommendation engine, and researched human-computer interaction.

Previous Investors

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    DreamIt Ventures