To create high quality lifestyle apparel inspired by THE NEW youth surf culture. WE ARE THE NEW, enjoying outdoor lifestyle with an edge.
Citizen Ciao was founded with the idea of offering men’s and women’s apparel inspired by the surfing lifestyle with a contemporary/urban attitude. We set ourself apart from existing surf lifestyle brands by being the only brand that adds contemporary street attitude to the brand aesthetic. In essence be the surfing lifestyle answer to the skate-kid culture. Target consumer, men women 18-27 years old, enjoy hanging out and the surfing lifestyle.