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To create high quality lifestyle apparel inspired by THE NEW youth surf culture. WE ARE THE NEW, enjoying outdoor lifestyle with an edge.

  • Stage Concept Only
  • Industry Fashion
  • Location Farmington Hills, MI, USA
  • Currency USD

Company Summary

Citizen Ciao was founded with the idea of offering men’s and women’s apparel inspired by the surfing lifestyle with a contemporary/urban attitude. We set ourself apart from existing surf lifestyle brands by being the only brand that adds contemporary street attitude to the brand aesthetic. In essence be the surfing lifestyle answer to the skate-kid culture. Target consumer, men women 18-27 years old, enjoy hanging out and the surfing lifestyle.


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    Roby E Turner
    Founder & Head of Creative Direction

    With a long interest is fashion and design, Roby Turner began his career in fashion as a runway and print model who lived in New York and traveled the world working with renown designers in the industry. Once he was finished with modeling, he decided to move to Los Angeles and begin his dream of launching an apparel brand inspired by his favorite urban city in the world, Los Angeles. Immediately, he understood the passion that lived within the s