Cherry Initiative LLC
Natural Sports Nutrition products which deliver the powerful antioxidants, anti-inflammatories and other nutrients found in tart cherries.
CI LLC markets and sells tart cherry sports juices, which are distinguished by their exceptionally high levels and diverse combination of antioxidants. Market research indicates that there is a large unmet demand for all natural / functional food sports nutrition products. Our target customers are well informed, health conscious athletes of all performance levels. "WHEALTHY" consumers: wealthy & healthy - willing & able to justify premium quality