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Build & Imagine LLC

Award-winning toy company led by the 2015 'Rising Star Toy Inventor of the Year' aims to get girls building.

  • Stage $500K in TTM Revenue
  • Industry Consumer Products
  • Location Oakland, CA, USA
  • Currency USD
  • Founded August 2013
  • Employees 2
  • Incorporation Type LLC
  • Website

Company Summary

Build & Imagine is an award-wining toy company with a line of magnetic building sets that inspire storytelling. Led by toy industry veteran and 2015 “Rising Star Toy Inventor of the Year” Laurie Peterson, Build & Imagine aims to shift the multibillion dollar construction toy category in a girl-friendly direction to help overcome the gender innovation gap. Build & Imagine can be purchased at QVC, Barnes and Noble, and limited Targets this fall.


  • Laurie web res thumbnail
    Founder & CEO

    Five time winner of the "Toy of the Year" award while producing for LeapFrog. Part of five startups and three exits, including the LeapFrog IPO. Head of marketing at last two startups. MBA from UC Berkeley. Supported by SkyDeck, the UC Berkeley start-up accelerator program.


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    Ronald Star, Arnold & Porter
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    Blair Lambert