Brand Forecasting Laboratory, Inc.
Unique proprietary software forecasts world's biggest CPG brands since 1997. Uses scanner and shipment data. Seeking to expand.
World's most accurate CPG fcsting s/w. Invented via perfect storm of founder's engineering skills + experience as J&J's Fcsting Director. ONLY commercial s/w that models volume between mfr's shipping dock and retail scanner. Fluctuations in this Pipeline are the #1 source of variability in a CPG forecast. Then, Consumption and DC Simulators unify fcst from Brand Mgmt thru Supply Chain (One Number). Currently installed on 30 major brands.