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The standard in body digital information. Secure and dynamic body tracking platform for fashion, health and fitness.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location London, GB-ENG, United Kingdom
  • Currency GBP
  • Founded March 2012
  • Employees 4
  • Website

Company Summary

Secure “digital me” space giving customers daily access to personalised health & lifestyle services based around body data.Login on fashion sites and in-store for your correct size. Dress your body avatar. Access account to visualise body evolution overtime and get the right health advice and improve fitness levels. Fashion brands increase conversion rates and decrease returns. Ideal platform for health/insurance providers to monitor patients.


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    Lara Mazzoni

    15 years experience in Luxury & Mass Market design Management
    Expert at sustainable Luxury and cutting edge product technology.
    Multi cultural business experience: across 3 continents
    Creative personality, solid management skills, strong drive for results.
    Awarded Italian Women in the World accolade in 2010
    Graduated from Product Design @ Central Saint Martins College

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    Vanessa Burrows

    10 years in e-commerce and e-marketing strategies
    Owned her own web-agency at 25. Implemented strategic e-solutions in travel, wine, automotive, hospitality, fashion.
    Background in UI programming and e-CRM methods.
    Creative Designer.
    Co-founder of Holiday Velvet, a worldwide holiday rental company & Rentals United.
    Graduated in Media & Society @ South Bank University London

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    Jordi Mercader

    30 years in the Luxury / Retail /Fashion Industry.

    Senior Expert in Finance, Operations, Merchandising, Sap, Retail and ecommerce,Wholesale, Merchandising.
    Management Consultant, Investor and Business Angel.
    Team player, drive for results.
    15 Years succesfull senior manager at Burberry (CEO/COO/CFO)
    Business Admin. and MBA (Esade)


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    Glafkos Tombolis, Kemp Little, London
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    Paolo Mina, Accountrust, London

Previous Investors

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    Bice Bianchi
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    Jordi Mercader
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    Andoni Delgado